SaltWorks Social Message Packaging
Packaging/ Social Campaign
SaltWorks is America's Sea Salt Company which uses a new social message to encourage sustainability among consumers. "Save the Salt Save the Sea" social messaging draws attention to the Dead Sea crisis and ocean pollution problem. The Dead Sea, the salty lake located at the lowest point on Earth, is gradually shrinking due to the salt extraction for cosmetic purposes. Dead Sea Salt is highly desirable for skincare, but its harvesting has a terrible environmental impact on the finite resources of the Dead Sea. SaltWorks is offering Epsom salt as an alternative for bath salts, packaged in glass jars which are topped with sustainable, renewable, natural cork lids. These jars can be reused and repurposed throughout the house; they can easily be refilled with salt or spices in the kitchen, or used as flower vases.
© 2018 Valentina Gutierrez